ConnectMinds København

Digital | Kommunikation | Kanaler | Effekt

Tid: 25. februar 2020, 9 - 14.30

Sted: København

Frokost og forfriskninger er inkluderet.

Dagsorden

Measuring impact, performance & engagement

How do you set sensible and meaningful success criteria - and is working with the notion of KPIs a good idea?

The right level of ambition?

Good definitions of "engagement" Measurement, reporting and follow up? (format, scale, frequency and to whom?)

We discuss experiences with establishing and evolving the right framework, tools deployed and the chosen Key Performance Indicators (KPIs) or OKRs (Objectives and Key Results).

I have also invited Simon Werner and Dalia Siwan from Wintra Analytics; a Copenhagen based boutique agency, working exclusively with digital analytics. They work with clients on setting up a framework for analytics - mainly for the internal / employee facing channels.

I have previously referenced the case where Wintra helped Nordea; Scandinavian banking group, use data and insights to guide a content cleanup, develop a "digital housekeeping framework" and to use the same insights in the training of editors using a simple dashboard with traffic light quality rating. 

Simon and Dalia will walk us through the thinking behind their approach and share insights on: 

• how to design the analytics journey

• how to calibrate the setup to measure performance

• how to 'benchmark performance' externally between companies in terms of defining strategic objectives including how to 'automate governance' through analytics in order to ensure decentralised ownership

what is the right operating model for digital?

What does a future digital communications team look like?

Which internal and external factors will be influencing and shaping the decision making?

How is your company / organisation thinking about / responding to this?

What are you doing to influence developments in this area?

We discuss how the way we coordinate our efforts is evolving and what our role is in shaping it.

Challenges & Opportunities: Homework

Bring one topic or question you would like to discuss in the group:

• something you would like expert feedback (opinions...) on

• something you want to pitch - and would like input on 

• something that is currently proving challenging

Be ready to talk through a little context and the sort of feedback you are looking for. Try to be as specific as possible. Ideally, share a brief description of it on Workplace

How can the ConnectMinds network create value for you in 2020?

We discuss the direction of the group and potential topics as well as plans for the ConnectMinds network in the coming year.

Voluntary reading

You can download various resources relevant to the discussions via WeTransfer. None of it is essential in terms of getting value out of the sessions, but they should stimulate the discussion and provide a range of perspectives.

Bring your Challenges & Opportunities

Your homework is to note:

• A challenge you need some input on - tactical or strategic; large or small

• An opportunity that needs sharpening or which you'd simply like to share

Simply be ready to talk through a little context and which sort of feedback you are looking for. Ideally, share a brief description of it on Workplace - That way we are better prepared / equipped to dive into it at the meeting.

Participants

Andy Gibbard, SGS

Berenice Bentil, Parliament Digital Service

Dalia Siwan, Wintra Analytics (Visiting expert)

Davey Strachan, Shell

Graham Bird, Cardiff University

Kasia Lukaszewska, Unilever

Lau H. Andreasen, ConnectMinds (Group leader)

Mark Fassbender, Kaspersky

Mike Deyes, University of Liverpool

Richard Gera, GSK

Simon Ashley, Ecotricity

Simon Werner, Wintra Analytic (Visiting expert)

Apologies

Javed Iqbal, British Council

Kate Slater, Unilever

Stefan Stojadinovic, Petrofac

Group leader

Lau Hesselbæk Andreasen

Email: lha@WeConnectMinds.com

Mobile: +45 29 73 26 06

Don't hesitate to write or call if you want to discuss anything with me. -Right up to meeting start!

Collaboration and discussion throughout the year on Workplace

Register and join the discussion on our Workplace group

The ConnectMinds Method & the ConnectMinds Etiquette

Visit the respective pages for a reminder of the way we work and the etiquette we ask you to consider.

Growing the group and network stronger and more valuable

Do you know anyone who would benefit from the group and wider ConnectMinds network? Send them some background on the group with a line or two about why you are a member.

They can easily register their interest on the site - and I will then follow up and have a chat with them. Many thanks in advance!