Podcast tips & insights

List crowdsourced at ON LOCATION meeting in the

ConnectMinds group in New York focusing on Employee Experience

Definition

Definition of a ‘podcast’: audiofile / radio show delivered digitally

Observations

The format is popular due to being:

Convenient and flexible (can be consumed during commute, workout etc.)

Creative (compared to e.g. many corporate videos)

Active (no shelf life – your brain has to process it real time)

Practical / versatile (can be accessed from anywhere – including e.g. an assembly line, if you are working remotely)

The power of story:

What story do you want to tell? (use the right hand side of your brain!); Who is your audience? (could be a segment of the workforce only). What do they want to know? (Think of validating statistics, for example)

A good medium for exercising the art of soft skills; this could be a more relatable way to deliver information.

Considerations

How do you want your employees to feel?

Consider: Is it time to augment your newsletter with a podcast? (perhaps not replace entirely)?

Why internal podcasts?

Drive employee engagement

Create cohesion between departments and remote employees

Contemporise corporate newsletters

Recognise employees

Introduce new hires to the organisation

“Easier” access to senior leadership via participation

Introduce and explain HR Policies, new initiatives

Add perspective to areas such as CSR, Diversity & Inclusion, equal rights etc.

Share leadership tips / thinking

Introduce / digest / deliver training

Extend the reach and duration (and thereby impact) of events and conferences

Introducing and explaining new products and services

Follow up on key team meetings

Value creation: recruiting and retention (increasingly important)

Remember

Not every story has to be Pulitzer prize worthy!

Happy podcasting!