Focus

Creating a new framework for measuring impact

Scope and purpose of the group

This EXPLORER group sets out to develop a new model or framework for measuring the impact of the digital setup and endeavours;

not just the reporting of raw data from analytics tools, but one that provides actionable insights and does so using references that makes sense to the business.

Practical info

Launch: 18. January 2023

Group size: max. 7 organisations

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I’m interested in joining

At the first meeting participants will:

Draw up the roadmap, initial timeline and meeting frequency
Decide on specific objectives for the group
Exchange ideas on whether to involve external subject matter experts, which resources will be required (ConnectMinds can assist with this) etc.

Cost to participate

ConnectMinds members

FREE (included in the membership)

Non-members

€100 / month or €1,000 / year

(minimum 3 months. By credit card online.)

Once the group membership is registered, it will continue to run for as long as the EXPLORER group is running, unless the member terminates. This can be done any time after the first 3 months.

About the content

Context: Why this Explorer group?

Many organisations have struggled to establish a meaningful framework for measuring the impact of their digital setup and endeavours; not just the reporting of raw data from analytics tools, but one that provides actionable insights. This EXPLORER group sets out to do just that.

The enormous behavioural changes caused by the events of the last year have meant that the figures we used to benchmark ourselves and our competitors, peers etc. against have become difficult to use; in many cases, success criteria, performance indicators etc. have to be reconsidered.

These facts considered, might it not be the perfect time to clean the slate and start again? Create a sensible framework built on the insights and experiences we have accumulated thus far. If this sounds too radical, there could be other fruitful ways forward, still building on what we have learnt up to this point.

Examples of topics to explore:

Sensible and meaningful success criteria + data points
Where to start; ideal use cases for early experimentation
Is working with the notion of KPIs a good idea?
What is the right level of ambition?
How do we build robust and measurable definitions of intangible indicators such as "engagement"
How do we establish a workable setup for measurement, reporting and follow up? (format, scale, frequency and to whom?)