Provide a brief description of the topic you wish to explore. Be as specific as possible; i.e. "Social Media" is too broad. Which aspects do you need to explore? Phrase it as questions if possible; "how do we as a global b2b company improve talent recruitment efforts on LinkedIn?".
Provide a few contextual notes. Why is this topic important? What have you done so far? Is there a critical deadline involved? etc.
Anything else you would like to add, which would help us create a group that is as relevant as possible.