Focus & Topics

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Lead the Employee Experience

For you if you work with employee-focused activities

Purpose | Change | Culture | Connections

Employee Communications | Hybrid workplace | Content | Curation

Channels | Digital Inspiration | Engagement | Retention | Impact

 
 
 
 

A good match?

Your organisation will typically be large and complex and could be from any sector or industry.

You play a key role in providing a good employee experience.

 
 
 
 

Current topics

 

Other topics (the list is not exhaustive - click to expand)

  • Making new connections across an organisation full of historical divides takes a high level of trust - on many levels: trust in the potential new connections and their usefulness to you; trust in leaders and you have to trust it all to be worth your time

    How can we support leaders in instilling a ”culture of trust”?

    And subsequently build on this and evolve a "culture of connectedness"; one where people feel connected to each other in a hybrid environment? And what roles should HR, IT and Communication play respectively in helping the business succeed with this?

    Should folks in SoMe, Marketing, [...] play a part? We approach the tonic from various different angles.

  • -> Are we leveraging the full potential of the tools we have?

    -> Task automation & process optimisation

    -> Yammer and other similar channels: created for great interaction - or for distractions and noise?

    -> Distributed online collaboration at scale.

  • From raw data to actionable insights

    How do we develop a new model or framework for measuring the impact of the digital setup and endeavours?

    A framework that doesn’t just report the raw data from analytics tools, but provides actionable insights and does so using references that makes sense to the business?

  • We have spent years trying to map out the “journeys” of first customers and most recently our colleagues. The journeys we ‘ve come up with invariably reflect what we think they should do and how they should behave in our ecosystem - but the hard lesson has been that they all misbehave… We cannot identify, let alone control is their chosen journey to the destination. What we can identify are ”the moments that matter” and a thing we can control are the various “touch points” they have to interact with to get there. How do we best leverage those to improve the employee experience?

  • A new onboarding experience

    -> How do we welcome new hires when it is impossible to meet them in person?

    -> How do we best coordinate the efforts and communicate about it?

    -> Can we make an impact in the longer run in relation to e.g. recruiting and retention?

“Bubblers”

Topics likely to become “current” soon

  • How can organisations become truly and meaningfully social on social media - to the benefit of both the organisation and the employee?

  • -> From distributors of information to providers of inspiration

    -> From managers of channels and content to providers of experiences, jouneys and other total solutions or services requiring broad cross-departmental collaboration.

  • -> “Senior leaders & digital requires your digital leadership”

    -> What’s our role in supporting the digital efforts, communications and messaging of leaders on the digital channels; not merely “getting it out there”, but helping them on the essential journey to becoming true digital leaders.

    -> Alignment of the message; from the strategic vision and throughout the enterprise

 
 
 
 

Leading with a Digital Mindset

For you if your focus is ensuring the digital transformation happens in the most coherent and sustainable way possible for your organisation

You know that it is not digital tools or particular tech, design or comms skill sets that will drive transformation; it is a change in mindset. These dimensions are all critical:

Purpose | Strategy | Relevance | Change | Transformation | Insights | Impact | Value

Results | Ethics | Sustainability | Digital | Leadership | Operations | Governance

 
 
 
 

A good match?

This group supports and develops you in the role as catalyst for change and transformation.

This will not be your job title, but you play a key role in enabling the required change in processes and mindset before the organisation can truly transform.

You will typically be involved in managing a complex digital ecosystem; an omni-channel setup in an international organisation; setting the strategy, running the show and measuring its effectiveness.

We maximise the number of valuable insights and perspectives by having many skillsets and specialisms represented in the group; communications, mar-tech, IT, Sales, project management and analytics. This holistic approach allows us to examine member questions, projects and opportunities from all sides.

 
 
 
 

Current topics

The list is not exhaustive. (Click to expand)

  • -Leadership & management styles in the digital organisation

    -Effective ways of communicating in times of ongoing crisis and perpetual change

    -Data ethics & privacy

  • -Team design & development in a hybrid workplace reality

    -Automation, targeting & personalisation

    -Managing instability

  • -Purpose driven focus, marketing & communication

    -The role of AI in our specific contexts

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