These groups focus on:
Employee- and customer facing channels; on bridging the silos and designing the best services for the organisations of today
Who are in these groups?
Experts who cover employee- and / or customer facing work and can benefit from closer collaboration across disciplines: communicators, marketers, UX professionals and those providing insights through e.g. analytics.
They are from a range of team setups; e.g. communications & marketing, sometimes established niche teams such as UX or digital analytics; sometimes “hybrid teams” encompassing several roles brought together to match the needs of today’s organisation.
What do we discuss?
Topics will vary depending on the specific focus of the group, so check with our group leaders.
Current topics include:
New work / ways of working
UX, User Experience
Analytics and insights
Content - strategy & management
Recruiting, employer branding
Employees and leaders as ambassadors