These groups focus on:
Communication, tools and channels addressing customers and partners:
How business is run
Who are in these groups?
Experienced managers or project leads working with communication, tools and channels aimed at audiences outside the organisation, such as customers and partners: corporate websites, social media, marketing related areas.
They are typically - but not exclusively - working on the business side: communications, marketing, hybrid digital teams etc.
What do we discuss?
Topics will vary depending on the specific focus of the group, so check with our group leaders.
Current topics include:
Building the right team; skills and structure
Analytics and insights
KPIs, measurement & reporting
Journey mapping and implementation
Omnichannel - strategy & management
Assessing the role and value of new technologies (e.g. AI, VR, bots)